Episode 37

From Engineer to Serial Entrepreneur: Building Million-Dollar Businesses | Tomer Soran - E37

Published on: 19th October, 2024

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In this episode of Funds and Founders, we sit down with Tomer, a former structural engineer turned serial entrepreneur. Tomer shares his journey from designing skyscrapers to building multiple successful businesses, including an e-commerce brand, a virtual staffing agency, and an innovative product company.

Learn how Tomer:

- Transitioned from a 9-to-5 job to entrepreneurship

- Built a 7-figure e-commerce business

- Successfully launched a product on Kickstarter

- Developed and scaled a virtual staffing agency

- Balances multiple businesses and projects

Whether you're an aspiring entrepreneur or looking to scale your existing business, Tomer's insights on product development, e-commerce, and business growth are not to be missed!

Timestamps:

0:00 - Introduction and Tomer's background

3:06 - The importance of business models in entrepreneurship

7:52 - Transition from engineering to e-commerce

12:02 - Insights on private labeling and wholesale

18:42 - The birth of Sableflow and product development process

26:28 - Balancing business relationships with family and friends

31:16 - From concept to finished product: The Sableflow journey

37:05 - Kickstarter campaign strategies and lessons learned

42:39 - The transition to Effortless Hire and virtual staffing

46:10 - Common mistakes business owners make with virtual assistants

49:29 - Misconceptions about offshore hiring

52:27 - The importance of hiring before creating SOPs

55:24 - Three valuable resources for entrepreneurs

59:20 - Startup tech stack and tools

1:01:24 - Favorite entrepreneurial stories and lessons

1:06:13 - Closing thoughts and where to find tomer's businesses

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About the Podcast

Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

This weekly podcast is tailored for Austin founders navigating the early stages of their entrepreneurial journey and hosted by fellow Austinite Abhinav Sinha. Here’s what to expect by tuning into Funds & Founders:

🚀 Embark on a Journey to Success
Join Abhinav as he takes you behind the scenes, exploring the highs and lows of building a company. This isn't your typical success story – we dive into the failures, the struggles, and those pivotal breakthrough moments that define a founder's path.

🌟 Real Conversations, Real Insights
Abhinav's approach is refreshingly different. Rather than dwelling on success, he crafts casual conversations that unravel the untold stories. Identify the setbacks that helped them grow, the lessons learned from failures, and the breakthrough moments that fueled these founders.

🤔 Why Didn't They Quit? Learn and Apply.
At the heart of each episode, Abhinav delves into the 'why' behind the perseverance. Why didn't they throw in the towel during tough times? And, most importantly, how can you apply their insights to your own journey? Get ready to be inspired and equipped with practical takeaways for your entrepreneurial adventure.

🤝 Decoding Venture Capital
Ever wondered what goes on in the minds of Austin's venture capitalists? Abhinav sits down with local VCs to decode their criteria for investing in early-stage companies. Gain valuable insights into the world of venture capital, understand what investors look for, and appreciate the vital factor of founder-investor compatibility.

🎙️ Meet Your Host, Abhinav Sinha:
Abhinav's soft-spoken yet inquisitive style creates an intimate atmosphere, allowing guests to share their authentic stories. His genuine curiosity and insightful questions make each episode a captivating journey into the minds of Austin's most successful founders.

If you're a budding Austin entrepreneur seeking the inspiration and insight needed for building a successful company, "Funds & Founders" is your go-to podcast.