Episode 36

SEO Genius Reveals Secret to Building & Selling a 7-Figure Agency | Jon Cooper - E36

Published on: 7th October, 2024

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In this episode of Funds and Founders, we sit down with Jon, former CEO of Hyperlinks Media and current organizer of Tiny Talks in Austin. Jon shares his journey from starting an SEO blog in high school to building and selling a successful digital marketing agency, and eventually launching a community-driven event series. Learn how Jon:

- Built a 7-figure SEO agency from his dorm room

- Pivoted to content marketing and affiliate sites

- Knew when it was time to exit his business

- Started Tiny Talks and grew it to 200+ attendees

- Balances passion projects with financial success

Whether you're an aspiring entrepreneur or looking to scale your existing business, Jon's insights on SEO, content marketing, and community building are not to be missed!


Timestamps:

0:00 - Introduction and Jon's background

2:31 - Starting an SEO business in high school

7:17 - Scaling the agency and hiring employees

12:03 - Pivoting to content marketing and affiliate sites

18:42 - Deciding when to exit the business

22:34 - The origin of Tiny Talks

27:41 - Memorable Tiny Talks stories

32:25 - The importance of in-person connection

37:29 - Running Tiny Talks as a passion project

41:33 - Advice on finding your niche

45:22 - Book recommendations for entrepreneurs

49:51 - Event planning tips from "The 2-Hour Cocktail Party"

54:26 - Closing thoughts and where to find Tiny Talks


#podcast #digitalmarketing #seo #contentmarketing #communityservice #community #entrepreneur #business

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Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

This weekly podcast is tailored for Austin founders navigating the early stages of their entrepreneurial journey and hosted by fellow Austinite Abhinav Sinha. Here’s what to expect by tuning into Funds & Founders:

πŸš€ Embark on a Journey to Success
Join Abhinav as he takes you behind the scenes, exploring the highs and lows of building a company. This isn't your typical success story – we dive into the failures, the struggles, and those pivotal breakthrough moments that define a founder's path.

🌟 Real Conversations, Real Insights
Abhinav's approach is refreshingly different. Rather than dwelling on success, he crafts casual conversations that unravel the untold stories. Identify the setbacks that helped them grow, the lessons learned from failures, and the breakthrough moments that fueled these founders.

πŸ€” Why Didn't They Quit? Learn and Apply.
At the heart of each episode, Abhinav delves into the 'why' behind the perseverance. Why didn't they throw in the towel during tough times? And, most importantly, how can you apply their insights to your own journey? Get ready to be inspired and equipped with practical takeaways for your entrepreneurial adventure.

🀝 Decoding Venture Capital
Ever wondered what goes on in the minds of Austin's venture capitalists? Abhinav sits down with local VCs to decode their criteria for investing in early-stage companies. Gain valuable insights into the world of venture capital, understand what investors look for, and appreciate the vital factor of founder-investor compatibility.

πŸŽ™οΈ Meet Your Host, Abhinav Sinha:
Abhinav's soft-spoken yet inquisitive style creates an intimate atmosphere, allowing guests to share their authentic stories. His genuine curiosity and insightful questions make each episode a captivating journey into the minds of Austin's most successful founders.

If you're a budding Austin entrepreneur seeking the inspiration and insight needed for building a successful company, "Funds & Founders" is your go-to podcast.