Episode 38

Building a Niche Travel Marketing Agency | Brennan Bliss - Ep 38

Published on: 23rd October, 2024

Subscribe here https://newsletter.fundsandfounder.com/subscribe

In this episode of Funds and Founders, we sit down with Brennan Bliss, CEO of Propellic, a digital marketing agency specializing in SEO for the travel industry. Brennan shares his journey from building websites as a teenager to running a multi-million dollar agency. Learn how Brennan:

- Started his entrepreneurial journey at 13 years old

- Scaled his agency to 25 team members

- Niched down to focus on the travel industry

- Manages a remote team and builds company culture

- Balances work and personal life as a CEO


Whether you're an aspiring entrepreneur or looking to scale your existing business, Brennan's insights on agency growth, hiring, and financial management are not to be missed!


Timestamps:

0:00 - Introduction and Brennan's background

2:20 - Early entrepreneurial experiences and website building

5:34 - Lessons learned from early financial mistakes

10:22 - The journey from web design to SEO agency

15:19 - Niching down to focus on the travel industry

22:02 - Team building and managing a remote workforce

26:44 - The process of scaling and hiring for an agency

32:57 - Insights on the travel industry and marketing strategies

41:26 - Long-term goals and future of Propellic

46:36 - Marketing tests and LinkedIn conversation ads

49:36 - Tech stack and tools for running an agency

54:13 - AI applications in agency workflows

56:32 - Book recommendations and resources for entrepreneurs

59:45 - The cost of mis-hires and importance of a good hiring process

1:02:42 - Balancing work and personal life as an entrepreneur

1:06:07 - Closing thoughts and how to connect with Brennan


#AgencyGrowth #DigitalMarketing #SEO #TravelIndustry #Entrepreneurship

All Episodes Previous Episode

Listen for free

Show artwork for Funds and Founders: Untold Journeys Behind Their Breakthroughs

About the Podcast

Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

This weekly podcast is tailored for Austin founders navigating the early stages of their entrepreneurial journey and hosted by fellow Austinite Abhinav Sinha. Here’s what to expect by tuning into Funds & Founders:

🚀 Embark on a Journey to Success
Join Abhinav as he takes you behind the scenes, exploring the highs and lows of building a company. This isn't your typical success story – we dive into the failures, the struggles, and those pivotal breakthrough moments that define a founder's path.

🌟 Real Conversations, Real Insights
Abhinav's approach is refreshingly different. Rather than dwelling on success, he crafts casual conversations that unravel the untold stories. Identify the setbacks that helped them grow, the lessons learned from failures, and the breakthrough moments that fueled these founders.

🤔 Why Didn't They Quit? Learn and Apply.
At the heart of each episode, Abhinav delves into the 'why' behind the perseverance. Why didn't they throw in the towel during tough times? And, most importantly, how can you apply their insights to your own journey? Get ready to be inspired and equipped with practical takeaways for your entrepreneurial adventure.

🤝 Decoding Venture Capital
Ever wondered what goes on in the minds of Austin's venture capitalists? Abhinav sits down with local VCs to decode their criteria for investing in early-stage companies. Gain valuable insights into the world of venture capital, understand what investors look for, and appreciate the vital factor of founder-investor compatibility.

🎙️ Meet Your Host, Abhinav Sinha:
Abhinav's soft-spoken yet inquisitive style creates an intimate atmosphere, allowing guests to share their authentic stories. His genuine curiosity and insightful questions make each episode a captivating journey into the minds of Austin's most successful founders.

If you're a budding Austin entrepreneur seeking the inspiration and insight needed for building a successful company, "Funds & Founders" is your go-to podcast.