Episode 38

Building a Niche Travel Marketing Agency | Brennan Bliss - Ep 38

Published on: 23rd October, 2024

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In this episode of Funds and Founders, we sit down with Brennan Bliss, CEO of Propellic, a digital marketing agency specializing in SEO for the travel industry. Brennan shares his journey from building websites as a teenager to running a multi-million dollar agency. Learn how Brennan:

- Started his entrepreneurial journey at 13 years old

- Scaled his agency to 25 team members

- Niched down to focus on the travel industry

- Manages a remote team and builds company culture

- Balances work and personal life as a CEO


Whether you're an aspiring entrepreneur or looking to scale your existing business, Brennan's insights on agency growth, hiring, and financial management are not to be missed!


Timestamps:

0:00 - Introduction and Brennan's background

2:20 - Early entrepreneurial experiences and website building

5:34 - Lessons learned from early financial mistakes

10:22 - The journey from web design to SEO agency

15:19 - Niching down to focus on the travel industry

22:02 - Team building and managing a remote workforce

26:44 - The process of scaling and hiring for an agency

32:57 - Insights on the travel industry and marketing strategies

41:26 - Long-term goals and future of Propellic

46:36 - Marketing tests and LinkedIn conversation ads

49:36 - Tech stack and tools for running an agency

54:13 - AI applications in agency workflows

56:32 - Book recommendations and resources for entrepreneurs

59:45 - The cost of mis-hires and importance of a good hiring process

1:02:42 - Balancing work and personal life as an entrepreneur

1:06:07 - Closing thoughts and how to connect with Brennan


#AgencyGrowth #DigitalMarketing #SEO #TravelIndustry #Entrepreneurship

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Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

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