Episode 39

Hustle Exit Conquer Becca's $4M Workweek Success | Becca Sherman - E39

Published on: 30th October, 2024

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In this episode of Funds and Founders, we sit down with Becca, co-founder and COO of Workweek, a rapidly growing B2B media company. Becca shares her journey from customer success roles to building a multi-million dollar media business. Learn how Becca:

- Transitioned from The Hustle to co-founding Workweek

- Built a portfolio of niche B2B media brands

- Leverages the "knowledge expert paradox" to create valuable content

- Manages remote teams and builds company culture

- Balances work and personal life as a founder


Whether you're an aspiring entrepreneur or looking to scale your media business, Becca's insights on content creation, audience building, and business growth are not to be missed!


Timestamps:

0:00 - Introduction and Becca's background

1:06 - The start of Becca's entrepreneurial journey

2:19 - Transitioning from employee to founder mindset

4:09 - Building a strong co-founder relationship

5:51 - Managing conflicts and decision-making as co-founders

8:28 - From idea to launch: The birth of Workweek

12:02 - The "knowledge expert paradox" in B2B media

14:51 - Building and scaling niche B2B media brands

18:42 - Strategies for content creation and distribution

22:34 - The importance of authenticity in content

26:44 - Team building and remote work culture

31:35 - Insights on newsletter growth and audience building

37:35 - The role of personal branding for founders

41:26 - Balancing work and personal life as an entrepreneur

45:54 - Tech stack and tools for running a media business

50:51 - Resources for aspiring entrepreneurs

56:38 - Exciting developments and future plans for Workweek

59:30 - Closing thoughts and how to connect with Becca


#MediaStartup #ContentCreation #B2BMarketing #Entrepreneurship #WorkweekMedia #podcast #startup #founder

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Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

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