Episode 50

The Ultimate Paid Ads Playbook: Accelerate Your Business Growth | Moby Hayat - E50

Published on: 26th February, 2025

In this episode of Funds and Founders, we sit down with Moby, a seasoned paid ads specialist who helps startups and established businesses alike accelerate their growth through strategic advertising. Moby shares his journey and dives deep into:

  • Determining the right time to start running paid ads—and why timing is crucial
  • Choosing between Google, LinkedIn, Facebook, and other platforms based on your audience
  • Understanding key metrics like CTR and conversion rates to gauge campaign success
  • Crafting compelling offers, landing pages, and funnels that convert
  • Avoiding common pitfalls and maximizing ROI with a data-driven approach

Whether you’re looking to launch your first campaign or refine your existing strategy, Moby’s insights on funnel design, audience targeting, and the art of testing are not to be missed!

Timestamps

0:00 – Introduction and Moby’s paid ads background

1:16 – When is the right time to invest in paid ads?

2:36 – Finding product-market fit vs. message-market fit

6:09 – The 80/20 of setting up your first paid ads campaign

8:36 – Paid search vs. paid social: Key differences and considerations

14:03 – Defining search intent and picking the right keywords

18:05 – Budgeting for ads and what metrics to watch

22:05 – Understanding funnels and lead qualification

26:45 – Tracking ROI: Cost per lead, cost per meeting, and RoAS

31:30 – Crafting offers and packaging: Why it matters

36:55 – Common mistakes to avoid when running ads

39:56 – Brand awareness campaigns vs. direct response tactics

43:09 – The importance of creative testing and ad copy

47:15 – Why landing page experience can make or break conversions

50:42 – E-commerce vs. B2B: Ad strategy differences

54:03 – Overcoming qualification hurdles with leads

56:31 – Final tips to refine your paid ads funnel

59:27 – Conclusion and wrap-up

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About the Podcast

Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

This weekly podcast is tailored for Austin founders navigating the early stages of their entrepreneurial journey and hosted by fellow Austinite Abhinav Sinha. Here’s what to expect by tuning into Funds & Founders:

🚀 Embark on a Journey to Success
Join Abhinav as he takes you behind the scenes, exploring the highs and lows of building a company. This isn't your typical success story – we dive into the failures, the struggles, and those pivotal breakthrough moments that define a founder's path.

🌟 Real Conversations, Real Insights
Abhinav's approach is refreshingly different. Rather than dwelling on success, he crafts casual conversations that unravel the untold stories. Identify the setbacks that helped them grow, the lessons learned from failures, and the breakthrough moments that fueled these founders.

🤔 Why Didn't They Quit? Learn and Apply.
At the heart of each episode, Abhinav delves into the 'why' behind the perseverance. Why didn't they throw in the towel during tough times? And, most importantly, how can you apply their insights to your own journey? Get ready to be inspired and equipped with practical takeaways for your entrepreneurial adventure.

🤝 Decoding Venture Capital
Ever wondered what goes on in the minds of Austin's venture capitalists? Abhinav sits down with local VCs to decode their criteria for investing in early-stage companies. Gain valuable insights into the world of venture capital, understand what investors look for, and appreciate the vital factor of founder-investor compatibility.

🎙️ Meet Your Host, Abhinav Sinha:
Abhinav's soft-spoken yet inquisitive style creates an intimate atmosphere, allowing guests to share their authentic stories. His genuine curiosity and insightful questions make each episode a captivating journey into the minds of Austin's most successful founders.

If you're a budding Austin entrepreneur seeking the inspiration and insight needed for building a successful company, "Funds & Founders" is your go-to podcast.