Episode 50
The Ultimate Paid Ads Playbook: Accelerate Your Business Growth | Moby Hayat - E50
In this episode of Funds and Founders, we sit down with Moby, a seasoned paid ads specialist who helps startups and established businesses alike accelerate their growth through strategic advertising. Moby shares his journey and dives deep into:
- Determining the right time to start running paid ads—and why timing is crucial
- Choosing between Google, LinkedIn, Facebook, and other platforms based on your audience
- Understanding key metrics like CTR and conversion rates to gauge campaign success
- Crafting compelling offers, landing pages, and funnels that convert
- Avoiding common pitfalls and maximizing ROI with a data-driven approach
Whether you’re looking to launch your first campaign or refine your existing strategy, Moby’s insights on funnel design, audience targeting, and the art of testing are not to be missed!
Timestamps
0:00 – Introduction and Moby’s paid ads background
1:16 – When is the right time to invest in paid ads?
2:36 – Finding product-market fit vs. message-market fit
6:09 – The 80/20 of setting up your first paid ads campaign
8:36 – Paid search vs. paid social: Key differences and considerations
14:03 – Defining search intent and picking the right keywords
18:05 – Budgeting for ads and what metrics to watch
22:05 – Understanding funnels and lead qualification
26:45 – Tracking ROI: Cost per lead, cost per meeting, and RoAS
31:30 – Crafting offers and packaging: Why it matters
36:55 – Common mistakes to avoid when running ads
39:56 – Brand awareness campaigns vs. direct response tactics
43:09 – The importance of creative testing and ad copy
47:15 – Why landing page experience can make or break conversions
50:42 – E-commerce vs. B2B: Ad strategy differences
54:03 – Overcoming qualification hurdles with leads
56:31 – Final tips to refine your paid ads funnel
59:27 – Conclusion and wrap-up