Episode 51

Learn how to Raise Millions with the Perfect Pitch Deck | Garret Dailey & Brian Schuster - E51

Published on: 1st March, 2025

In this episode of Funds and Founders, we sit down with Garrett and Brian from Lucid, a consulting firm specializing in pitch decks and brand clarity. Garrett and Brian share how they combined their complementary skill sets—spanning design, operations, and growth—to help founders overcome the challenge of communicating complex ideas simply.

Learn how they:

  • Refined their own co-founder “dating” process before teaming up
  • Developed a framework for uncovering a company’s true mission, vision, and values
  • Help founders craft investor-ready pitch decks—even for highly technical products
  • Distinguish “brand” from “culture” and why both matter for scaling
  • Approach growth strategy differently for B2B vs. B2C startups

Whether you’re an early-stage founder seeking investment or a seasoned entrepreneur refining your pitch, Garrett and Brian’s insights on clarity, branding, and storytelling are not to be missed!

Timestamps: 0:00 – Introduction and overview of Lucid 2:05 – How Garrett & Brian met and became co-founders 7:00 – Defining “clarity” and why founders struggle with it 12:40 – Business philosophy: getting to the “why” behind your startup 16:35 – Why technical founders need help explaining complex ideas 21:05 – When to invest in brand clarity vs. staying lean 26:10 – B2B vs. B2C: differences in messaging and traction 30:40 – Examples of effective (and ineffective) mission statements 35:50 – Branding vs. culture: how they intersect and why both matter 40:35 – The “spark moment” behind launching a startup 45:10 – Avoiding “cargo cult” thinking and learning real lessons 50:05 – Pivoting and the emotional toll of entrepreneurship 55:00 – What VCs really look for in a pitch deck 1:00:05 – Essential resources: Sequoia format, Venture Deals, and more 1:05:00 – Growth strategies: Revenue Architecture and the brand canvas 1:10:25 – The personal “why” and mental health in entrepreneurship 1:15:30 – Early-stage brand vs. Series A brand requirements 1:20:15 – Staying focused on real revenue-driving activities 1:25:05 – Wealth building, skill development, and time freedom 1:30:10 – Support systems: the Austin startup community 1:35:00 – “What would make you quit?” Parachute question from the previous guest

1:38:00 – Wrap-up and where to find Lucid Consulting

#entrepreneur #company #venturecapital #investors #business #pitchdeck #brand #investment

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About the Podcast

Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

This weekly podcast is tailored for Austin founders navigating the early stages of their entrepreneurial journey and hosted by fellow Austinite Abhinav Sinha. Here’s what to expect by tuning into Funds & Founders:

🚀 Embark on a Journey to Success
Join Abhinav as he takes you behind the scenes, exploring the highs and lows of building a company. This isn't your typical success story – we dive into the failures, the struggles, and those pivotal breakthrough moments that define a founder's path.

🌟 Real Conversations, Real Insights
Abhinav's approach is refreshingly different. Rather than dwelling on success, he crafts casual conversations that unravel the untold stories. Identify the setbacks that helped them grow, the lessons learned from failures, and the breakthrough moments that fueled these founders.

🤔 Why Didn't They Quit? Learn and Apply.
At the heart of each episode, Abhinav delves into the 'why' behind the perseverance. Why didn't they throw in the towel during tough times? And, most importantly, how can you apply their insights to your own journey? Get ready to be inspired and equipped with practical takeaways for your entrepreneurial adventure.

🤝 Decoding Venture Capital
Ever wondered what goes on in the minds of Austin's venture capitalists? Abhinav sits down with local VCs to decode their criteria for investing in early-stage companies. Gain valuable insights into the world of venture capital, understand what investors look for, and appreciate the vital factor of founder-investor compatibility.

🎙️ Meet Your Host, Abhinav Sinha:
Abhinav's soft-spoken yet inquisitive style creates an intimate atmosphere, allowing guests to share their authentic stories. His genuine curiosity and insightful questions make each episode a captivating journey into the minds of Austin's most successful founders.

If you're a budding Austin entrepreneur seeking the inspiration and insight needed for building a successful company, "Funds & Founders" is your go-to podcast.