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Establishing a CPG Athleisure Brand, Calculated Risks, and Aligning with a Co-Founder | Daniella Rosa - E9

Published on: 13th March, 2024

Daniella Rosa is the founder of Aiea Golf, an athleisure lifestyle brand for women golfers. She also was the owner and designer of cutclothing.com. Daniella has held various marketing roles in her career in the auction industry. As she hit the ceiling in her career she made an instant decision to switch and start a brand and this has been a great learning experience that she shares in this episode. She shares how to upskill through experiential learning, leveraging your knowledge to secure breakthrough opportunities and the challenges and resilience required to grow a brand.

Key Takeaways:

  • Creative thinking while transitioning through careers
  • The harsh reality behind the scenes for auction houses
  • Upskilling through experiential learning and on-the-job research
  • Challenges of working in the auction industry and how to skirt around the red tape
  • Leveraging inherent knowledge to secure career growth opportunities
  • The transformative power of storytelling
  • The relationship between strategy and business growth
  • How to choose a team that understands the vision
  • Importance of written agreements and following procedure


Mentions:

Website: https://www.aieagolf.com/

LinkedIn: https://www.linkedin.com/in/daniellarosa/


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Website: fundsandfounderspodcast.com

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About the Podcast

Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

This weekly podcast is tailored for Austin founders navigating the early stages of their entrepreneurial journey and hosted by fellow Austinite Abhinav Sinha. Here’s what to expect by tuning into Funds & Founders:

🚀 Embark on a Journey to Success
Join Abhinav as he takes you behind the scenes, exploring the highs and lows of building a company. This isn't your typical success story – we dive into the failures, the struggles, and those pivotal breakthrough moments that define a founder's path.

🌟 Real Conversations, Real Insights
Abhinav's approach is refreshingly different. Rather than dwelling on success, he crafts casual conversations that unravel the untold stories. Identify the setbacks that helped them grow, the lessons learned from failures, and the breakthrough moments that fueled these founders.

🤔 Why Didn't They Quit? Learn and Apply.
At the heart of each episode, Abhinav delves into the 'why' behind the perseverance. Why didn't they throw in the towel during tough times? And, most importantly, how can you apply their insights to your own journey? Get ready to be inspired and equipped with practical takeaways for your entrepreneurial adventure.

🤝 Decoding Venture Capital
Ever wondered what goes on in the minds of Austin's venture capitalists? Abhinav sits down with local VCs to decode their criteria for investing in early-stage companies. Gain valuable insights into the world of venture capital, understand what investors look for, and appreciate the vital factor of founder-investor compatibility.

🎙️ Meet Your Host, Abhinav Sinha:
Abhinav's soft-spoken yet inquisitive style creates an intimate atmosphere, allowing guests to share their authentic stories. His genuine curiosity and insightful questions make each episode a captivating journey into the minds of Austin's most successful founders.

If you're a budding Austin entrepreneur seeking the inspiration and insight needed for building a successful company, "Funds & Founders" is your go-to podcast.