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Reimagining Media Consumption, Podcasting and Advertising | Sky King - E19

Published on: 22nd May, 2024

Sky King shares his journey from being a digital marketing specialist to founding his own company, Modern Stoa. King discusses his early career, his experiences with companies like Onnit and Aubrey Marcus, and his transition into the podcasting world with creations like 'Creator of Curiosity' and 'Sky King's Mental Playground.' He dives into the importance of media incentives aligning with societal benefits, leveraging capitalism for change, and his observations on the media's evolving landscape. Additionally, Sky offers insights into podcast monetization, his approach to representing podcasters in ad deals, and the potential for NFTs and new monetization models in podcasting. Throughout, King emphasizes the significance of creating sincere and impactful media, leveraging technology for better content monetization, and his mission to build a society where media serves the audience's best interest.

Key Takeaways:

  • The importance of aligning media incentives with societal benefits
  • The evolution of advertising and its impact on society and the changing landscape of media
  • Bridging the gap between podcasters and advertisers
  • Ways to unlock new monetization opportunities in the media industry
  • Insights on understanding audiences and implementing effective marketing strategies
  • Brand strategies in podcast advertising, the unique challenges and opportunities faced
  • The future of podcasting and innovative monetization strategies to enhance content creation
  • The power of podcasts and  content creation in building audience connections
  • The intersection of capitalism, media, and society, and the need for impactful, sincere content


Key Timestamps:

  • (00:00) Introduction
  • (01:58) Exploring the Impact of Media and Advertising on Society
  • (06:18) Modern Stoa: Bridging Podcasters and Advertisers
  • (15:02) Strategies for Brands and Podcast Audience Engagement
  • (24:33) The Future of Podcasting and Content Creation
  • (28:22) The Power of Podcasting and Audience Connection
  • (30:17) Innovative Monetization Strategies for Podcasts
  • (30:34) Exploring the Potential of NFTs in Podcasting
  • (36:39) Building a Community and Future with Podcast Listeners
  • (38:11) The Evolution of Media Consumption and Its Future
  • (47:40) Personal Insights and Advice for Aspiring Podcasters
  • (52:08) Closing Thoughts on Creating Impactful Media


Mentions:

Website: https://modernstoa.co/

LinkedIn: https://www.linkedin.com/in/sky-king-13394b3a/


Check out the Funds & Founders Community:

Reach out to Abhi at abhinavsinha.podcast@gmail.com

Website: fundsandfounderspodcast.com

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About the Podcast

Funds and Founders: Untold Journeys Behind Their Breakthroughs
Welcome to "Funds & Founders: Untold Journeys Behind Their Breakthroughs," where we dig deep into the stories of successful Austin founders. Instead of focusing on their successes though, we dive into their journeys, particularly the struggles and obstacles they had to overcome.

This weekly podcast is tailored for Austin founders navigating the early stages of their entrepreneurial journey and hosted by fellow Austinite Abhinav Sinha. Here’s what to expect by tuning into Funds & Founders:

🚀 Embark on a Journey to Success
Join Abhinav as he takes you behind the scenes, exploring the highs and lows of building a company. This isn't your typical success story – we dive into the failures, the struggles, and those pivotal breakthrough moments that define a founder's path.

🌟 Real Conversations, Real Insights
Abhinav's approach is refreshingly different. Rather than dwelling on success, he crafts casual conversations that unravel the untold stories. Identify the setbacks that helped them grow, the lessons learned from failures, and the breakthrough moments that fueled these founders.

🤔 Why Didn't They Quit? Learn and Apply.
At the heart of each episode, Abhinav delves into the 'why' behind the perseverance. Why didn't they throw in the towel during tough times? And, most importantly, how can you apply their insights to your own journey? Get ready to be inspired and equipped with practical takeaways for your entrepreneurial adventure.

🤝 Decoding Venture Capital
Ever wondered what goes on in the minds of Austin's venture capitalists? Abhinav sits down with local VCs to decode their criteria for investing in early-stage companies. Gain valuable insights into the world of venture capital, understand what investors look for, and appreciate the vital factor of founder-investor compatibility.

🎙️ Meet Your Host, Abhinav Sinha:
Abhinav's soft-spoken yet inquisitive style creates an intimate atmosphere, allowing guests to share their authentic stories. His genuine curiosity and insightful questions make each episode a captivating journey into the minds of Austin's most successful founders.

If you're a budding Austin entrepreneur seeking the inspiration and insight needed for building a successful company, "Funds & Founders" is your go-to podcast.