How he Built a $1.5M Startup Without Ads, a Website, or a Team | Rob Kaminski - E58

In this episode of Funds and Founders, we sit down with the co-founder and CEO of FletchPMM—a company that’s helped over 350+ B2B startups fix their biggest problem: nailing positioning and messaging.

We go deep into:

• The $1.5M journey in just 20 months
• What most B2B startups get wrong about value props
• Why building distribution first beats product
• The real meaning of product-market fit
• How to use LinkedIn to grow a 7-figure business

Whether you're bootstrapping or venture-backed, this is the episode every founder needs to hear.

Timestamps:

00:00 – Intro & Plug: What FletchPM does

01:13 – LinkedIn as a distribution channel

02:02 – The guest’s entrepreneurial journey

03:14 – Origin story of FletchPM & the meaning behind the name

05:30 – What is a value proposition?

06:48 – Common mistakes B2B founders make

10:24 – Specificity vs Scale: The 80/20 of niche selection

12:06 – The importance of consistency in marketing

14:33 – Distribution > Product

16:47 – Building a founder brand

18:09 – Lessons from being a generalist

23:08 – How often should startups revisit positioning?

25:13 – What is product-market fit really?

27:00 – Go-to-market fit vs solution fit

30:36 – DIY positioning: When & how to run the exercise

32:16 – Why founders should think like marketers

34:06 – Leaving a 9-5 to build a consultancy

36:06 – How the co-founders met and got specific

39:14 – Building distribution through a niche market map

43:52 – Co-founder dynamics & communication styles

46:03 – Decision-making heuristics

50:35 – Competitive positioning done right

52:12 – Leaving the agency & scaling up

54:12 – The 3 paths they considered after early success

56:48 – How the positioning evolved over time

59:00 – Pricing journey: From $300 to $10K

1:01:59 – What clients really get out of working with them

1:05:20 – Founders can't outsource their thinking

1:07:40 – Building a 7-figure business through LinkedIn

1:10:14 – Tips for writing better LinkedIn content

1:12:49 – Authenticity vs persona

1:14:11 – Best time to post on LinkedIn?

1:18:05 – 3 must-have resources for B2B founders

1:19:10 – FletchPM's tech stack

1:20:21 – What keeps him up at night

1:21:07 – One question for the next guest

1:22:03 – Final plugs & where to reach out